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What do I do?
I provide leadership teams with a range of key skills in three main disciplines: Product Marketing, Product Management and Marketing Communications, especially for companies in the Technology, Media and Telecoms (TMT) markets.
Product Marketing is the art and science of promoting the features, advantages and benefits of a product or service. Product Marketing is a blend of Product Management and Marketing Communications skills.
Product Marketing delves deep into the product or service features, and produces thought leadership and creative content for the Marketing Communications team's campaigns. Content is typically product or service-centric blog entries, articles for the press, briefings for market analysts, white papers, videos, audio podcasts, sales tools and speaking at public events. The Product Marketer is the external and internal evangeliser.
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As Product Management lead, I maximise the margins and commercial success of technical innovations and take ownership of your product or service portfolio. I steer products and services through the intricacies of holistic New Product Introduction (NPI) processes so that when they are launched, they are complete and there are no nasty surprises: the user experience is as good as it can be.
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As Marketing Communications lead, I ensure the benefits of products and services are communicated in the most cost effective and measurable ways possible, to the most relevant audience. This can be through creation of original content for websites such as video blogs or written blogs, pieces designed for press and market analysts, presentations for conferences, or promotional campaigns using tools such as Hubspot and ConstantContact.
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Recognised by the Sunday Observer as one of the UK's top 10 most innovative marketers, I am entrepreneurial in my approach, a creative thinker, an inspirational leader and a motivational team player.
I am technically aware, adept at product and service management, with broad and deep experience in software, hardware and service creation and delivery. I have excellent marketing communications skills in all media: the written word, presentations, audio podcasts and video.
Companies that I have worked for include:
The SAS Institute • eTask • Eton Digital • Viatel • Exponential-e • PacketExchange • pod3.tv • Institute of Telecoms Professionals (ITP) • Intec • S130 Ltd • Ocean Youth Trust • Silverbug • SSE Enterprise Telecoms
How can I help you? Let's talk:
Awards & certifications
"Your Digital Context model seems to be a promising project to ensure children and young people can feel safe and empowered online. We are also impressed by your broader work on online safety which includes health, human rights, and victimisation aspects."
June-Lowery Kingston, Head of Unit responsible for Safer Internet activities in the European Commission
"Neil developed a reputation as an unremittingly optimistic entrepreneur and showed us we could innovate in ways we didn’t think we could"
Nigel Pitcher, Marketing Director SSE Enterprise Telecoms
"Neil is one of the few telecom executives that gets the new digital world. He both understands the latest technologies, the telecom insides and how the telecom business needs to change to survive and thrive. We need more Neils..."
Maarten Ectors, VP for IoT Canonical/Ubuntu
"Neil's enthusiasm and energy combined with his experience and ability to think strategically make him a highly valuable asset. His work at Silverbug helped us completely redefine our market position and product proposition. His understanding of technology and his ability to translate that to a clear and compelling marketing message make him unique in my experience"
David Stanton, Director, Silverbug Ltd
"Neil is a very experienced digital media expert, passionate and very honest individual. He is a great guy, very visionary, and yet execution oriented and I and have no hesitation in recommending him as a complete professional"
Boban Tanovic, Managing Director, etonDIGITAL Ltd
“Neil is true marketeer and excellent understanding of the IT/Telecoms industry. I have seen over the years the result of his creative work either as business colleague or when he worked for me as a interim marketing manager for my business. I highly recommend Neil if you want somebody that think out of the box and brings you results”
Juan Manrique, CEO e-Task.it Ltd
"Neil was hands down the most creative member of the marketing team in Motorola ING. Several successful marketing campaigns came from the imaginative concepts developed by Neil. These campaigns were both utilized by our Public Relations initiatives, as well as our top partners in the EMEA region. I was continually inspired by the breadth and depth of his marketing capabilities. Neil is most definitely a star performer."
Gabriel Dusil, Marketing Director Motorola ING
“Neil was a dream to work with when we partnered with his team at Motorola. He is a visionary in every sense. My company was so impressed with his innate ability to create and sell solutions on the bleeding edge. Smart, resourceful, reliable, gets it done. Would work with him in again in a heartbeat”
Bethany Warburton, Director of Marketing, e-tel
"Neil is a marketing pioneer in the European Telecommunication sector. He has proven experience creating and implementing innovative services to help differentiate operators and drive revenue. I would not hesitate to recommend Neils consulting services and have recently solicited Neils support for assistance with a customer."
Rick Pizzoli, CEO & Founder Salesforce Europe
“Neil is probably one of the most motivated, driven people I have ever met. Maintains high levels of energy and is a pleasure to work with. I would highly recommend him”
Christopher Withey, Recruitment Consultant, Harvey Nash.
Contact me for an initial discussion:
Here's my profile:
My life in six words:
Having fun, for the most part
(inspired by Hemmingway's six word story).
I like frosty mornings, dinner parties (good food, good conversation, good company), creative people (always inspirational), positive people, film editing, fascinated by animation.
I like Apple Mac, unexpectedly meeting old friends, design, being on my own, being in company, being with my girlfriend, being with my boys, meeting new people, music, Ronnie Scott's, innovation, art, freedom, shopping, earth tones, autumn shades, vanilla, nougat, strong fresh coffee, French patisserie, baking bread (not bread machine).
I'm an ENFP (The Inspirer) /ENFJ (The Giver) if you know what that means. I love life, see it as a special gift, and strive to make the most of it, and to help those around me to do the same.
I don't like, in no particular order: tomatoes, gooseberries, rhubarb, night clubs, opera, boybands, rap music, rudeness, alcohol, smoking, traffic jams, jobsworths, airline food and airlines, hypocrisy, deceit, bureaucracy.
Let's do coffee!